FOR IMMEDIATE RELEASE:
September 24, 2021 – Electro-pop artist EVA X has just unveiled the new video for her single, “Machine.” The video was directed, shot and edited by Erik Gustafson (GRENDEL / ADORATION DESTROYED).
About the song: “Machine” is the first look at EVA X‘s upcoming album, I Dream Of A Reality. EVA X has the following to say about the song and its story:
“I have a complicated relationship with my body. I do love it, but sometimes I wish it was different. I wrote “Machine” in a vulnerable spot, when I’d have given anything to feel beautiful like other women on social media. Chasing that aesthetic with injections and makeup was powerful, but also scary- I could create the face and body I wanted, but what would happen when it wore off?
I took all of these tangled feelings and poured them into “Machine”. When I brought the demo to my co-producers, Shane and Adam immediately jumped on it, bringing it to life with a frenetic energy that captured perfectly how alluring and isolating that illusion can be.
In the music video, I wanted to explore what being beautiful in the alternative community looks and feels like, and how far we go for aesthetics. I taught myself choreography to capture the movement I wanted. Erik and I designed a video that captured both the sexiness I wanted and the reality of cutting and injecting ourselves for it.”
For Fans Of: GRIMES, AYRIA, POPPY
“It was great working on this project with EVA X. I had heard this song from demo and instantly knew it was a special track, so doing the video became a really cool collaboration.
With the cyberpunk vibes combined with the themes of unattainable perfection and trans-human feels, it was something that I was excited to push my skills as a cinematographer and video editor, and also try something really stylized.
Color correction/color grading also played a huge role, with the mix of that kind of action movie palette, and getting it to make visual sense with the red/club theme.” – ERIK GUSTAFSON (GRENDEL / ADORATION DESTROYED).